More About the LifeValues Quiz

The LifeValues framework and quiz are based on the rigorous academic research of  Dr. Lois A. Vitt, chair and founding director of the Institute for Socio-Financial Studies (ISFS). LifeValues references numerous works in social psychology, economics, family and consumer sciences, and marketing. 

The LifeValues quiz and accompanying text featured on this website are excerpted from Dr. Vitt’s 2009 work,  "Values-Centered Financial Education: Understanding Cultural Influences on Learners’ Financial Behaviors," which was funded by the National Endowment for Financial Education.