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Smart About Money (SAM) 

You try to be physically healthy. Watch what you eat. Exercise. But are you doing the right things to be financially healthy too? Consider the experts at Smart About Money your partners in financial fitness and long-term wealth health.

Smart About Money is one of the many programs of the National Endowment for Financial Education®. NEFE champions effective financial education. We are the independent, centralizing voice providing leadership, research and collaboration to advance financial well-being. As one of the first organizations to wholly dedicate its efforts on improving the effectiveness of financial education, we continue our legacy of strengthening action-oriented research agendas, mobilizing intermediaries, and creating better solutions for researchers, educators, practitioners and policymakers.

Nonprofit. Noncommercial. Unbiased.

SAM is trustworthy, dependable and knowledgeable — did we mention SAM stands for Smart About Money? It's a free, unbiased resource where you can find in-depth personal finance courses, articles, calculators and tips to help you manage your money through life's ups and downs.

  • Dedicated team. The SAM editorial staff is committed to delivering accurate and unbiased information to help you save, protect and grow your money.
  • Trusted content. NEFE does not receive funding from any bank or investment firm. You can trust our unbiased resources.

While our foundation works to provide education and information to people facing numerous financial challenges, we do not provide one-on-one counseling or advice on investing, debt consolidation and debt management or offer advice to individual consumers regarding their special circumstances.

For more information on NEFE, its history, its funding and other ways we work to support financial literacy, visit us at